Health

Health matters to all of us, but people tend to think about it in narrow, stigmatizing, and fatalistic ways. Framing can help widen the lens.

Too often, factors and circumstances that shape our health are devalued or ignored. The public, elected officials, and some health providers tend to focus narrowly on lifestyles and behaviors.

Language can entrench and spread misconceptions—or it can unlock alternative ideas and perspectives.

Explore these studies to find frames that help explain the social determinants of health and health equity.

Featured Work

Framing Resource

Talking about Health Equity

Here are three sample definitions that use the phrases “fair and full” or “fair and just,” which can complement or replace the word equity.

Toolkit

Boosting Public Discourse: Reframing Childhood Immunization

Find guidance and resources to advocate for expanding access to childhood and adolescent vaccination.

Framing Resource

Explaining the Social Determinants of Health

Here are helpful things to keep in mind when you’re trying to explain why some demographic groups experience better or worse health outcomes than others.

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Toolkit

Quick Start Guide to Reframing Childhood Immunizations

Five framing strategies that can shift thinking about childhood immunizations.

Toolkit

Talking Points

Need a short summary of points to make and ways to make them? This guide can get you started.

Toolkit

Words to Watch

Use this short list of words to replace (and alternatives to embrace) to develop a vaccine vocabulary that inoculates against misunderstandings and distractions.

Toolkit

“Collective Responsibility”

“As a society, we have a responsibility to the common good—which translates into a shared duty to ensure everyone has access to immunization services.”

Toolkit

“Software Updates”

“Just like our digital devices perform better after we’ve updated the software, our immune systems work more effectively in response to vaccines.”

Toolkit

“Beginner Text”

“When we immunize children, it’s a lot like helping them learn to read. Vaccines are beginner texts that our immune systems use to practice comprehending a disease.”

Toolkit

Sample Letter to the Editor

Legislators always read the opinion pages in their local district press. A letter to the editor is a relatively easy and surprisingly powerful way to frame issues on your own terms.

Report

Using Values to Build Public Understanding and Support for Environmental Health Work

This report details the findings from an experimental survey designed to identify values that elevate public support for the environmental health field.

Report

The Media Narrative of Environmental Health

This report analyzes media coverage of the field of environmental health. Dominant media frames related to environmental issues were identified and analyzed.

Article

Protected: Words to Watch

Back to Table of Contents [coming soon/pending research findings] Next: Key Messages (coming soon/pending research findings)

Article

Protected: Key Messages

Back to Table of Contents [coming soon/pending research findings]

Frame Testing Recommendations

Talking About Addiction

This strategic guide synthesizes the implications of studies into how people think about addiction.