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Everyone knows that good housing costs too much. But this isn’t changing policy. Different frames are important in addressing this issue and getting it right.

Although concern around housing costs is a regular feature in our public and media conversation, little changes in how the system works.

Framing can help. An affordability frame leads people to think in terms of personal budgets and individual responsibility. An availability frame, on the other hand, points people to the role of public policy in providing access.

The housing equity narrative needs to shift in its balance between “problems” and “solutions”. The movement’s challenge isn’t to convince the public that the system is broken; the challenge is to show that it can be fixed.

Explore guidance on how to frame housing, homelessness, and related issues here.

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