To build public support for justice reform, advocates need frames that help people to think differently about deterrence and punishment.
To move towards restorative, equitable approaches, justice advocates have to win not just in the courtroom, but also in the court of public opinion.
FrameWorks researchers found that appealing to the value of fairness backfires, leading the public to support uniform sentencing. But focusing on common sense changes and shared goals makes people more supportive of a range of progressive reforms—including eliminating racial disparities in the system.
Framing is part of ending mass incarceration, eliminating the use of court-imposed fines and fees, transforming the system’s approach to youth justice, responding more humanely to people with behavioral health issues, and more.
Explore these studies to learn more about how to reframe justice reform.
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