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Racial Justice

Framing racial justice prompts people to think differently, acknowledge the root causes of disparities, and support equity-focused policy.

We can’t get to the America we want without talking about racial equity, structural racism, and racial and ethnic discrimination. But if communications aren’t framed carefully they can reinforce misconceptions about people of color and set back change.

FrameWorks’ research reveals that the widely-held American belief in “rugged individualism” fuels a toxic assumption about personal failings that obscures public policy failings. While this is where many people start, it’s not where they have to stay. Framing can help people see how opportunity and oppression work. Advocates need to explain—not just assert—inequity, lead with shared values, and point to solutions.

Explore how to lead more productive conversations on racial equity.

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Publication

Journey to Success Campaign: Quick Messaging Guide

Six key messages and framing tips for each of the Journey to Success campaign's policy goals.

Report

Advocating for Transition Age Foster Youth: Framing for the Journey to Success Campaign

Strategic brief on Framing for the Journey to Success Campaign

Report

Making History Matter: From Abstract Truth to Critical Engagement

We need a more productive public conversation about our nation’s history.

Report

Making History Matter: Research Methods and Data Appendix

We need a more productive public conversation about our nation’s history.

Report

Framing Racial Equity in Adolescence: Messaging Strategies for Social Change

This playbook is part of a broader effort to change how we think and talk about adolescence and adolescent development in America.

Report

Framing Racial Equity in Adolescence: Messaging Recommendations for Advocates and Communicators

The purpose of this document is to equip advocates and communicators working in the youth space with more effective shared messaging that can build understanding, change attitudes, and raise...

Report

Communicating About the Social Implications of AI: A FrameWorks Strategic Brief

Artificial intelligence (AI): good or evil?

Report

Communicating about the Social Implications of AI: Research Methods and Sample Composition

Research supplement for 'Communicating About the Social Implications of AI: A FrameWorks Strategic Brief.'

Report

Protected: Menthol Messaging: Findings from an influencer audit

This report is is designed for the benefit of organizations and professionals in the health equity and tobacco control movements. It is not intended for public distribution. We ask that you...

Toolkit

Reframing Transition Age Foster Youth

Introduction The resources in this toolkit are designed to collectively build the understanding and support we need to change the narrative around transition age foster youth. Building public...

Report

Communicating about Intergenerational Urban Poverty and Race in America: Challenges, Opportunities, and Emerging Recommendations

Emerging and longstanding solutions focused on what each neighborhood needs, crafted in collaboration with the communities that would benefit from those solutions, bring hope and new possibilities...

Toolkit

Changing the Narrative on Public Education

Welcome to Changing the Narrative on Public Education, a communications toolkit designed to help advocates talk more effectively about the current needs and future possibilities of public education.