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Racial Justice

Framing racial justice prompts people to think differently, acknowledge the root causes of disparities, and support equity-focused policy.

We can’t get to the America we want without talking about racial equity, structural racism, and racial and ethnic discrimination. But if communications aren’t framed carefully they can reinforce misconceptions about people of color and set back change.

FrameWorks’ research reveals that the widely-held American belief in “rugged individualism” fuels a toxic assumption about personal failings that obscures public policy failings. While this is where many people start, it’s not where they have to stay. Framing can help people see how opportunity and oppression work. Advocates need to explain—not just assert—inequity, lead with shared values, and point to solutions.

Explore how to lead more productive conversations on racial equity.

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Communicating about Intergenerational Urban Poverty and Race in America: Challenges, Opportunities, and Emerging Recommendations

Emerging and longstanding solutions focused on what each neighborhood needs, crafted in collaboration with the communities that would benefit from those solutions, bring hope and new possibilities...


Changing the Narrative on Public Education

Welcome to Changing the Narrative on Public Education, a communications toolkit designed to help advocates talk more effectively about the current needs and future possibilities of public education.


Making the Case for Equitable and Just Public Education: Core Story of Education Messaging Strategies

The Core Story of Education has been successful in reframing public education, not as something that needs to be dismantled or built anew, but rather as a system with a strong structure and...


FrameWorks Institute’s statement on the Uprisings of Spring 2020

Our country is facing a moment of reckoning. Like so many others, we mourn the loss of George Floyd, Breonna Taylor, Ahmaud Arbery, and the countless individuals before them who have had their...

Frame Testing Recommendations

Piecing It Together: A Communications Playbook for Affordable Housing Advocates

How can we lead more productive public conversations about inclusive housing policy, community development, and affordable housing? This playbook helps us reframe.


Integrating Issues: Framing for Racial Equity and Children in Immigrant Families

This report distills the communications challenges facing advocates for progressive immigration policies and outlines framing strategies to address them.

Frame Testing Recommendations

Reframing School Discipline: A Strategic Communications Playbook

This strategic messaging playbook offers guidance. It outlines 12 evidence-based framing strategies that communicators in the education, justice, and civil rights sectors can use to challenge...


Mixing It Up: Reframing Neighborhood Socioeconomic Diversity

This comprehensive MessageMemo synthesizes FrameWorks research about socioeconomic mixing.


Talking Juvenile Justice Reform: A FrameWorks MessageMemo

This MessageMemo highlights tested reframing strategies that build support for a restorative, developmentally appropriate approach to youth justice reform.


‘Like a Holiday Camp’: Mapping the Gaps on Criminal Justice Reform in England and Wales

This report documents differences in how experts and members of the public understand criminal justice issues.


Talkin’‘Bout My Generation: Mapping the Gaps Between Expert and Public Understandings of Demographic Change in the U.S.

This report compares expert views with those of average Americans, revealing many of the cultural models that dominate thinking about demographic change.


Talking Justice Reform and Public Safety: A FrameWorks Message Memo

This MessageMemo outlines framing strategies that prompt people to rethink deterrence– and consider alternatives to punishment.