Science doesn’t speak for itself
Science needs effective translation. FrameWorks’ research equips experts with tools to convey big ideas without losing accuracy—or losing the crowd. Proven simplifying techniques like metaphors can deepen understanding and combat science skepticism.
What the Research Tells Us
Anticipate mindsets on “research.”
A dominant mindset views research as the process of finding and comparing information from various sources—something we all do in the course of everyday decisions.
Tap into productive mindsets about science.
The idea that science is awe-some and capable of unlocking mysteries—like outer space or animal behavior—is familiar to people and helps generate productive thinking.
Demonstrate how science solves problems.
Make clear for people that—from eradicating diseases to making our vehicles safer—science can make our lives better.
Resources / Science Communication
Combating Misinformation: How to Talk about Science
New research is showing that when trust in science is low we are more susceptible to misinformation. What lies beneath this lack of trust?
May 31, 2023