A report of focus groups conducted to better understand the interplay between this dominant frame and the policies advocates seek to promote, and to probe the ability of such values frames as Prevention, Prosperity and Quality of Life to overcome the tendency for all discussion of health to reduce to individual responsibility.
Americans See Systems: Data Show an Opening to Advance New Thinking on Stubborn Social Issues
It’s time for foundations and nonprofits to invest in communications and narratives that center systems.
The Story We’re Telling About Youth Mental Health is Hurting Our Kids
There are four problems with the youth mental health crisis narrative.
Culture Change Project: understanding culture and how to shift it
Since May 2020, FrameWorks has been tracking a set of deep and dominant American cultural mindsets. We are finding that mindsets have in fact changed since the beginning of the pandemic and, in...