This report outlines the findings of this initial stage of communications research, yielding a provisional strategy for framing obesity as a systemic issue, building public understanding of obesity and boosting support for evidence-based policies and programmes to address it.
The power of social science to improve science communication
The science of framing has the potential to dramatically improve our practice of communicating about science and social issues. This talk explores five key findings from the science of...
Changing the Narrative Together: Three Effective Strategies for Talking about Youth Mental Health
Three cultural mindsets are currently influencing perceptions about—and limiting action on— youth mental health: Individualism, Fatalism, and Otherism. We need a new narrative that makes it...
Understanding how culture is changing and what this means for grant makers
The Culture Change Project has been studying cultural mindsets for the last three years. The project looks at whether culture is changing and if so, how and for whom. One of the changes that we...