This report shares the results of research on how people think and talk about child mental health. The study demonstrates that explanatory metaphors can help to translate the science of early childhood mental health. Findings also suggest that both metaphors and values are necessary parts of a framing toolkit for this issue. With the right framing strategies, we can build support for good policy for both prevention and promotion.
How Are Advocates Talking about Children’s Issues? An Analysis of Field Communications
This is one of a set of three reports that map the landscape of current discourse and thinking.
Why aren’t kids a policy priority? The cultural mindsets and attitudes that keep kids off the public agenda
This report focuses on American mindsets about kids and how these mindsets limit the effectiveness of advocacy messaging.
Reframing Childhood Adversity: Promoting Upstream Approaches
New communication guidance on adverse childhood experiences (ACEs) from the FrameWorks Institute