A report on additional cognitive interviews conducted in Colorado and Chicago to further test and refine our understanding of the way thinking about food and fitness defaults to individual lifestyle.
Related content
External article
Reframing how we talk about children’s health and food: an interactive framing toolkit
How we talk about children’s health and food matters. Where we live, and what we earn, shape the options available to us to be healthy, including our access to affordable, nutritious food....
Framing Resource
Health first: communicating about health and obesity in Scotland
This guide, produced for Public Health Scotland, provides practical tips and advice for anyone communicating about health and obesity in Scotland.
Webinar
The power of social science to improve science communication
The science of framing has the potential to dramatically improve our practice of communicating about science and social issues. This talk explores five key findings from the science of...