In 2014, FrameWorks began a partnership with the Pfalzklinikum, the Ministry for Health, Labour and Demography of Rhineland-Palatinate, the state-owned Health Promotion Institute, and the Institute for Technology and Labour (ITA). This collaboration will build a Core Story — a set of frame elements including values, metaphors and other tools — that can be combined to create narratives that help people think in new ways about prevention-based strategies to improving mental health outcomes in Germany.
Reframing how we talk about children’s health and food: an interactive framing toolkit
How we talk about children’s health and food matters. Where we live, and what we earn, shape the options available to us to be healthy, including our access to affordable, nutritious food....
Health first: communicating about health and obesity in Scotland
This guide, produced for Public Health Scotland, provides practical tips and advice for anyone communicating about health and obesity in Scotland.
The power of social science to improve science communication
The science of framing has the potential to dramatically improve our practice of communicating about science and social issues. This talk explores five key findings from the science of...