This resource contains a set of framing recommendations for voices in the physical activity sector to shift dynamics and move toward a more fair and just society where everyone has access to opportunities to be active every day. The framing guidance presented here can help us all elevate and explain the barriers to being physically active encountered by social groups and communities that face injustice while also making the case for structural solutions that drive equitable access to opportunities to move more.
Culture Change Roundtable: Is Social Division All In Our Heads?
New findings from the Culture Change Project show a particular mindset gaining ground in American culture—that social division is driven by the media and is largely a product of our own...
Americans See Systems: Data Show an Opening to Advance New Thinking on Stubborn Social Issues
It’s time for foundations and nonprofits to invest in communications and narratives that center systems.
Culture Change Project: understanding culture and how to shift it
Since May 2020, FrameWorks has been tracking a set of deep and dominant American cultural mindsets. We are finding that mindsets have in fact changed since the beginning of the pandemic and, in...