This resource contains a set of framing recommendations for voices in the physical activity sector to shift dynamics and move toward a more fair and just society where everyone has access to opportunities to be active every day. The framing guidance presented here can help us all elevate and explain the barriers to being physically active encountered by social groups and communities that face injustice while also making the case for structural solutions that drive equitable access to opportunities to move more.
Related content
Framing Resource
Talking about Health Equity in Rural Contexts
To ensure health and wellbeing for all, we must advance programs and policies that eliminate health disparities and address the underlying inequities that cause them. Yet the label for this...
Framing Resource
Reframing Health Disparities in Rural America: A Communications Toolkit
These tools and ideas were developed for and with local public health professionals who work to address health disparities in rural areas. In this collection of resources, local public health...
Presentation
Shifting mindsets to address disadvantage Framing to drive change for children and young people
Understanding the mindsets that shape how people think, feel and act when it comes to complex social issues is a necessary component of efforts to use communications to create social change. This...