Details the results of experiments conducted as part of a larger study of health communications research funded by The California Endowment and the W. K. Kellogg Foundation. This study aims to understand and produce better ways to engage the public in thinking about health outcomes as a result of social and environmental factors.
Related content
Framing Resource
Expand on health (Explain the Frame Episode 2)
In this episode of Explain the Frame, we’ll walk you through our research on how to paint a fuller, bigger picture of Health. While people often think in more individualistic ways about...
Framing Resource
Lead with the idea of dignity (Explain the Frame Episode 1)
In this episode, we’ll walk you through our recommendations on how to communicate about health issues that affect some groups more than others. By leading with values, we shape how people...
Report
Valuing Community: Framing Childhood Vaccines in Rural America
Strategies for framing childhood vaccines in rural communities, emphasizing collective health and solutions.