In this MessageBrief, we outline a reframing strategy that broadens people’s understanding of family, school, and engagement, explains the conditions that promote engagement and the importance of leveraging the assets of all adults in a child’s life, and demonstrates how engagement can improve outcomes at every level.
Reframing Family, School, and Community Engagement
In partnership with the National Association for Family, School, and Community Engagement (NAFSCE), FrameWorks researchers examined public thinking about family engagement and developed...
You Say, They Think (Family, School, and Community Engagement)
The wrong cues in a message—words, imagery, ideas—can unintentionally activate the public’s “swampy” assumptions and cause a communication to backfire. Use the “When You Say…, They...
Do This, Not That!
In a hurry? These Dos and Don'ts summarize which strategies work—and which ones don’t!—when communicating effectively about family, school, and community engagement.