Getting Stories to Stick: The Shape of Public Discourse on Oral Health
Building public support—and ultimately changing oral health care policies—requires that we tell a new story.
The research presented here was conducted by the FrameWorks Institute and sponsored by the DentaQuest Foundation. It is one piece of a larger, multi-method project to design and test framing strategies to improve public understanding of oral health issues, build support for policies that will improve oral health outcomes, and fuel a movement for change on this vital social issue.