A report on cognitive interviews conducted in four California communities to determine the mental models people use to reason about community health. This research funded by The California Endowment, has allowed us to more fully understand the dominant frame of health individualism that gets in the way of the public’s appreciation for the shaping influence of community environments.
PartnersThe California Endowment
Reframing how we talk about children’s health and food: an interactive framing toolkit
How we talk about children’s health and food matters. Where we live, and what we earn, shape the options available to us to be healthy, including our access to affordable, nutritious food....
Health first: communicating about health and obesity in Scotland
This guide, produced for Public Health Scotland, provides practical tips and advice for anyone communicating about health and obesity in Scotland.
The power of social science to improve science communication
The science of framing has the potential to dramatically improve our practice of communicating about science and social issues. This talk explores five key findings from the science of...