This report maps frames and narratives that organizations in the field of children’s advocacy use and analyzes their likely effect on public thinking. It is one part of a broader, multimethod framing project, conducted in partnership with Leading for Kids and with support from the Robert Wood Johnson Foundation and the Children’s Hospital Association. The project aims to understand current discourse and thinking about children’s issues and to identify and begin to mobilize a new framing and narrative strategy that can move children’s issues up our collective agenda and build support for critical policies.
Understanding how culture is changing and what this means for grant makers
The Culture Change Project has been studying cultural mindsets for the last three years. The project looks at whether culture is changing and if so, how and for whom. One of the changes that we...
How Are Children’s Issues Portrayed in the News? A Media Content Analysis
What is the role of the news media in influencing public thinking about children’s issues? And how can recognizing these media frames help us build engagement and increase support for the...
Why aren’t kids a policy priority? The cultural mindsets and attitudes that keep kids off the public agenda
This report focuses on American mindsets about kids and how these mindsets limit the effectiveness of advocacy messaging.