To arrive at the recommendations in our strategic brief, we applied Strategic Frame Analysis®—an approach to communications research and practice that yields strategies for shifting the discourse around social issues. This approach has been shown to increase understanding of, and engagement in, conversations about scientific and social issues.
In this Methods Supplement, we describe the research we conducted in which we designed and tested frames to address the challenges and leverage the opportunities in public thinking about abuse prevention and wellbeing of elite child athletes.