This report analyzes Canadian media coverage of child maltreatment, and child sexual abuse in particular, and examines the likely impacts of these media narratives on the Albertan public’s understanding of this issue. It finds that the media disseminates four distinct narratives related to child maltreatment. Each of these narratives is missing critical components, however — thus allowing the public to “fill in” these gaps with dominant understandings of child maltreatment. The report concludes with recommendations for reframing strategies that expand and improve media narratives on child maltreatment.
Framing for change: the science of effective communication
The way we frame, or position, our issues and information can be the difference between cutting through and opening up space for a productive conversation and shutting down thinking and...
Sample Tweets (Juvenile Justice)
Even micro-messages can be opportunities to frame your communications more effectively.
Sample Blog Post (Juvenile Justice)
Blog posts provide an opportunity to influence public discourse by introducing a reframed perspective to the online community.