Based on research conducted by the FrameWorks Institute and the BRAC Institute of Educational Development, this report identifies the most prevalent frames and narratives that have been embedded in the communications materials of ECD organizations in Bangladesh in recent years, as well as identifies those themes and stories that have been absent or less prevalent. This report is directed at helping the ECD sector in Bangladesh better understand how its communications practices currently shape people’s thinking and understandings of early childhood development and the factors that shape it.