The stories Americans hear about affordable housing can create opportunities for change or impede progress in the policy arena. FrameWorks researchers conducted a systematic analysis of the frames used by the media and by influential housing reform organizations. The result is a carefully drawn map of the narratives in play—with directions for navigating it strategically.
Communicating about Intergenerational Urban Poverty and Race in America: Challenges, Opportunities, and Emerging Recommendations
Emerging and longstanding solutions focused on what each neighborhood needs, crafted in collaboration with the communities that would benefit from those solutions, bring hope and new possibilities...
Reframing Homelessness in the United Kingdom
This report lays out an overarching framing strategy to help advocates in the U.K. expand public understanding of homelessness.
Piecing It Together: A Communications Playbook for Affordable Housing Advocates
How can we lead more productive public conversations about inclusive housing policy, community development, and affordable housing? This playbook helps us reframe.