This report, in Portuguese, lays the groundwork to reframe the public debate on climate change by comparing how experts and members of the public in Brazil talk and think about climate change. Drawing on qualitative interview data, it details a set of key communications challenges and presents initial strategies that advocates can use to overcome these challenges.
Six ways to change hearts and minds about climate change
This framing guide outlines six tips to frame climate change to improve public understanding and inspire action. The guide translates research into practice, connecting a broad body of research to...
Reframing Farming: Strategies for expanding thinking about agriculture
As most of us now lack personal experience with farming, we also lack ways to understand what farming involves, who it involves, what is required to stay in business, and how it affects our...
Framing and change: Using Communications as a Tool for Social Change
Framing can be used to more effectively advance ideas and open the public discourse to new solutions. Social science research is at the core of effective framing--the question of how best to frame...