Skip to content
Framing Resource

Talking about Health Equity

Here are three sample definitions that use the phrases “fair and full” or “fair and just,” which can complement or replace the word equity.
May 5, 2023

Among the general public, the term equity isn’t widely understood. FrameWorks researchers have found that most people associate the term with financial topics, as in home equity or equity in a business. For communicators, this means that if you’re using the term, it’s vital to pair it with a clear explanation.