This report describes research that is focused specifically on enhancing: (1) Americans’ shallow thinking about what teachers need in order to be effective and (2) Americans’ view of the role of teachers’ unions as plausible supports for teachers and the overall education reform effort. FrameWorks designed and tested a simplifying model or metaphor called Scaffolding, which was found to be effective in creating, extending and expanding the public’s understanding of the supports needed for teachers. This metaphor was also successful in opening up opportunities for productive discussions on the positive role teachers’ unions can play in education reform.
Framing and change: Using Communications as a Tool for Social Change
Framing can be used to more effectively advance ideas and open the public discourse to new solutions. Social science research is at the core of effective framing--the question of how best to frame...
More Common Sense, Less Ideology: Modern Communications Lessons from the Critical Race Theory Debates
Being smart and “right” is getting in the way of moving hearts and minds towards positive social change.
Mobilizing and Implementing Frames for Change
Having a set of frames that work is only the very beginning of using frames for change. The hard stuff starts one we have ways of positioning issues that open minds and conversations. This...