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Testing Usability: The Use of Addiction Explanatory Metaphors in Framing Public and Professional Conversations

June 11, 2015

This report summarizes the findings of qualitative research to explore how experts use three Explanatory Metaphors — Redirecting the River, Reward Dial, and Outcomes Scale — to communicate knowledge about addiction to members of the general public. The report concludes with a set of recommendations on how communicators can use these metaphors to expand public thinking about the science of addiction and effective addiction treatment.