This report summarizes the findings of qualitative research to explore how experts use three Explanatory Metaphors — Redirecting the River, Reward Dial, and Outcomes Scale — to communicate knowledge about addiction to members of the general public. The report concludes with a set of recommendations on how communicators can use these metaphors to expand public thinking about the science of addiction and effective addiction treatment.
Reframing Substance Use
In this piece in Health Affairs, the Hilton Foundation’s Alexa Eggleston spotlights FrameWorks’ research on how to help the public move beyond the belief that substance use is a “rite of...
Q&A with Nat Kendall-Taylor, CEO of FrameWorks Institute
Nat Kendall-Taylor is the CEO of FrameWorks Institute, a nonprofit think tank that aims to further public understanding on various social issues. Kendall-Taylor spoke with Interact for Health...
Determinism Leavened by Will Power: The Challenge of Closing the Gaps Between the Public and Expert Explanations of Gene-Environment Interaction
Epigenetics has important implications for health policy - but lay perceptions of genetics are out of step with current science. This study pinpoints the gaps.