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The Illogic of Literalness: Narrative Lessons in the Presentation of Race Policies

October 1, 2009

Findings from several survey experiments with registered voters demonstrate that order matters significantly in overcoming racial resentment to elevate support for policies that address disparities. This report reveals the counter-intuitive nature of frames and holds important lessons for advocates who communicate about disparities on a wide array of issues, including health and economic development.