A healthy mouth is essential to overall health—but this understanding isn’t reflected in either public thinking or public policy. This MessageMemo, produced in partnership with Oral Health 2020 and sponsored by the DentaQuest Foundation, walks oral health advocates through research-based strategies for making a more powerful case for change. Recommendations include two tested frame elements to make the case for oral health equity: the value Targeted Justice and the metaphor Keys to Oral Health.
Time for change: Framing to move minds
“There needs to be a lot more explanation about how systems have been set up historically to favor certain groups. The answer is not a one sentence slew of magic words that will suddenly create...
Beyond Awareness of Stigma: Moving Public Understanding to the Next Level
This report compares expert and public views of issues related to mental health and outlines the differences between them.
Framing Tobacco as a Social Justice Issue
In this presentation to the staff of the California Tobacco Control Program, FrameWorks shared new findings on how to frame data on tobacco-related health disparities.