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Using Core Story to Frame CCSS Implementation: Promoting Productive and Hopeful Conversations About Education Reform

January 1, 2014

This short article is intended to be used by campaign participants to inform colleagues and other potential supporters about the logic behind the strategic framing approach. It’s the short version of the strategy, intended to be accessible to people new to the idea of framing, and persuasive to those who are starting from a different set of assumptions about how communications work.