This short article is intended to be used by campaign participants to inform colleagues and other potential supporters about the logic behind the strategic framing approach. It’s the short version of the strategy, intended to be accessible to people new to the idea of framing, and persuasive to those who are starting from a different set of assumptions about how communications work.
Culture Wars and Common Ground Framing a way forward
Understanding the cultural mindsets that guide public thinking and discourse--and how these mindsets are changing--can help us get a better grasp on the causes of and solution to culture war...
Framing and change: Using Communications as a Tool for Social Change
Framing can be used to more effectively advance ideas and open the public discourse to new solutions. Social science research is at the core of effective framing--the question of how best to frame...
More Common Sense, Less Ideology: Modern Communications Lessons from the Critical Race Theory Debates
Being smart and “right” is getting in the way of moving hearts and minds towards positive social change.