This short article is intended to be used by campaign participants to inform colleagues and other potential supporters about the logic behind the strategic framing approach. It’s the short version of the strategy, intended to be accessible to people new to the idea of framing, and persuasive to those who are starting from a different set of assumptions about how communications work.
Culture Change Project
The Culture Change Project looks empirically at whether and how culture is changing, for whom, and with what effects. Emerging trends provide strategic insight for organizations working towards...
Advancing Anti-Racist Education
How School Leaders Can Navigate the Moral Panic about “Critical Race Theory”
Framing for change: the science of effective communication
The way we frame, or position, our issues and information can be the difference between cutting through and opening up space for a productive conversation and shutting down thinking and...