Summary

Rebuilding trust in science means moving from a defensive posture to a proactive one. Instead of just reacting to bad information, we can gain ground by outframing it. This guide offers practical steps to disrupt deceptive discourse and use affirmative explanation to offer a path toward truth.

This guide offers five practical steps we can take to disrupt deceptive discourse, elevate evidence-based ideas, and reinforce public trust in trustworthy voices.

To help you put these strategies into action, we’ve created two quick-reference visual guides. Download the infographics below to keep these core principles at your fingertips, whether you are navigating public skepticism or ensuring your health communications land effectively.

Making Trustworthy Health Information Land

Six Tips: Communicating in an Era of Skepticism