Summary

The cheat sheet includes framing recommendations for communicating about childhood vaccination with Spanish-speaking audiences in ways that build on existing strengths in public understanding. These recommendations are drawn from FrameWorks Institute research with Spanish-speaking adults across the United States and provide a practical foundation for communications that reinforce vaccine confidence. Each recommendation also includes sample, grab-and-go Spanish-language messaging that illustrates the framing strategy and can be adapted for a variety of communication contexts.