Avoid framing CSA prevention as a public health issue
Shift from “public health” framing to “prevention” framing
Avoid front-loading your communication with stark statistics
Shift from starting with prevalence statistics to supporting your narrative with statistics
Avoid unframed data
Shift from using numbers on their own to putting numbers in context
Avoid “yes, but” statements that reinforce the Law and Punishment narrative
Shift from “yes, but” to making the affirmative case
This quick-start guide is designed to give a broad range of communicators support in strategically framing their CSA prevention efforts. It includes guidance on how to avoid common communications traps and a bank of grab-and-go starter language.