Prominent communicators discuss how Strategic Frame Analysis has amplified their impact.
FrameWorks designs, conducts and publishes communications research to prepare nonprofit organizations to expand their constituency base, to build public will, and to further public understanding of specific social issues.
In addition to working closely with social policy experts familiar with the specific issue, its work is informed by a team of communications scholars and practitioners who are convened to discuss the research problem, and to work together in outlining potential strategies for advancing remedial policies. FrameWorks also critiques, designs, conducts and evaluates communications campaigns on social issues. Its work is based on an approach called Strategic Frame Analysis™ that is based on theories and methods used across the cognitive and social sciences to understand how people think about complex issues.
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Reframing juvenile justice is the focus of this new FrameWorks Institute MessageMemo and Toolkit, supported by the Annie E. Casey Foundation and developed in collaboration with the Charles Hamilton Houston Institute for Race and Justice at Harvard University’s Law School.