FrameWorks Institute

Changing the conversation on social issues

Prominent communicators discuss how Strategic Frame Analysis has amplified their impact.

FrameWorks designs, conducts and publishes communications research to prepare nonprofit organizations to expand their constituency base, to build public will, and to further public understanding of specific social issues.

In addition to working closely with social policy experts familiar with the specific issue, its work is informed by a team of communications scholars and practitioners who are convened to discuss the research problem, and to work together in outlining potential strategies for advancing remedial policies.  FrameWorks also critiques, designs, conducts and evaluates communications campaigns on social issues. Its work is based on an approach called Strategic Frame Analysis™ that is based on theories and methods used across the cognitive and social sciences to understand how people think about complex issues.

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Framing Juvenile Justice

Updated June 24, 2016

Reframing juvenile justice is the focus of this new FrameWorks Institute MessageMemo and Toolkit, supported by the Annie E. Casey Foundation and developed in collaboration with the Charles Hamilton Houston Institute for Race and Justice at Harvard University’s Law School.


Mapping the Gaps on Elder Abuse

Updated February 12, 2016

A new study on public thinking about elder abuse revealed that ordinary Americans struggle to think about this issue as one that can or should be addressed through policy solutions.


Framing Immigration Reform

Updated March 25, 2016

New FrameWorks Academy course offers research-backed recommendations for how advocates can reframe one of the most-talked-about issues of 2016: immigration reform.



Updated March 28, 2016

FrameWorks teams up with Afterschool Alliance to offer a two-part webinar series on how to frame informal STEM learning for maximum effect.


Have You Played the Brain Architecture Game?

Updated December 02, 2015

Table-top game helps policymakers understand ACES


“Urban Nature” an Oxymoron for Americans

Updated March 25, 2016

This recent investigation found that the public tends to dissociate cities from nature, which makes it difficult for people to comprehend the physiological benefits that nature has on human well-being.


Early Childhood STEM Symposium

Updated April 21, 2016

FrameWorks Board Chair Susan Nall Bales highlighted this framing research at the White House’s Early Childhood STEM Symposium in April.


A New Narrative for Human Services

Updated March 25, 2016

FrameWorks Institute was proud to partner with the National Human Services Assembly to develop Building A New Narrative on Human Services¬, a communications toolkit grounded in original research on how to reframe the work of this vital sector.


Communicating the Complex

Updated March 25, 2016

University course in Strategic Frame Analysis launches


Gender and Justice

Updated March 25, 2016

New #FixTheMaze campaign video relies on Strategic Frame Analysis to make a powerful and accessible case for prison reform in the UK.