News / Nov 5, 2026
New Doors are Opening. Let’s Go Together with the Right Frames.
Those working in movements for justice and democracy have an opportunity to build on the energy and momentum of the midterm elections. Turning this moment into lasting change will take a shared strategy for how we communicate what comes next.
The midterm elections sent a clear signal that people are hungry for change. Our research has shown this for months, and the results brought it home. Now it’s up to us to build durable narratives that drive long-term, meaningful reforms.
An election can change who holds office. But by itself, it doesn’t change the stories people use to make sense of their lives. Those stories are shaped by how we position and explain issues: whether we connect individual experiences to systemic conditions, make clear what’s driving those conditions, and show how collective action and public policy can change them.
That is where strategic framing comes in.
Moments of opportunity bring important questions.
- What does this election tell us—and not tell us—about how people think about the issues we work on?
- How do we connect the issues people care about with the solutions that will lead to meaningful and durable change?
- How do we communicate in ways that build understanding and rouse people to action?
These are the questions FrameWorks can help movements answer right now.
→ The day after the election, we unpacked what this midterm cycle’s messages do and don’t tell us about how to advance health justice moving forward. Watch
→ We recently shared new research just before the election on the system-is-rigged mindset, and how it has been shaping voters’ thinking. Read more
How to react to the moment in a way that shapes what comes next.
In a rapidly changing political environment, organizations need a deeper understanding of how people think about the issues, what shapes and drives public support, and how to communicate in ways that quicken the pace of change and make it stick for the long-run.
Join us as we bring new research and practical tools to help advocates communicate about social issues. We’ll help you understand the mindsets that shape public thinking and identify communications strategies that can shift conversations, expand possibilities, and motivate action.
Make connections. Share insights. Learn together.
This is not a moment to navigate alone. If we do, we miss out on our biggest strength—the ability to advance common narratives, together, over time, with the discipline and persistence required for change.
Through our regular events and conversations, we invite you to explore the changing landscape, ask our experts questions, exchange ideas, share stories, and consider how research-backed framing and narrative strategies can inform your work.
Stay connected to the research and ideas that can move your work forward.
One of the easiest ways to tap into this expertise is to sign up for the FrameWorks Institute newsletter. If you already subscribe, forward this link to a colleague who might benefit.
Subscribers are the first to receive invitations to webinars, along with new framing research, analysis, and insights from our team. It’s a direct line to how people understand social issues and the communication strategies that build public support.
Whether you’re developing a new campaign, working with new elected officials, building coalitions, thinking how your organization positions its issues, or considering new funding strategies, these resources can help.
The next chapter is now.
The midterm elections created new opportunities. What comes from these openings will depend, in part, on how effectively we communicate, collaborate, and make the case for the changes we want to see.
Now is the time to connect with others doing this work, learn from the latest research, and bring a stronger understanding of framing into your strategy.
Let’s make the most of what’s in front of us.
Issues: Government and Democracy
Countries: United States