Skip to content
FrameWorks UK

Issues

Since 1999, FrameWorks has studied how people think and talk about numerous social issues – and how communications can spark change. We live up to our mission by sharing our research freely.

Aging

Framing can help address negative attitudes toward aging. FrameWorks' research offers powerful ways to shift thinking about aging and older people.

Child and Adolescent Development

FrameWorks has the world’s largest body of framing research on children and adolescents. It is used around the world to create change.

Climate Change and Environment

Conversations about climate change and our environment can’t wait, but they must be navigated carefully. The right frames avoid dead-end debates and despair.

Economic Justice

People know the economy isn’t working, but not how it should work, or what we need to do to get there. Effective framing can turn passive unease into active support for economic justice.

Education

Americans see the value of education for their families—but it’s harder to see it as a public good. FrameWorks’ advice widens the lens.

Equity

How we talk about equity can shift and change how people think about it. It can reveal the root causes of racial and social disparities. It can elevate equity-focused policy.

Evidence-Based Policymaking

The science of continuous improvement and implementation often get lost in translation. It helps to frame data and the decisions it drives.

Families

People associate family life with personal or private life, making it hard to think about a role for public policy. Framing can help shift perspectives.

Government

No matter who is governing, there is always negativity around the idea of government. Good framing makes the need for good government clear.

Health

Health matters to all of us, but people tend to think about it in narrow, stigmatizing, and fatalistic ways. Framing can help widen the lens.

Housing

Everyone knows that good housing costs too much. But this isn’t changing policy. Different frames are important in addressing this issue and getting it right.

Human Services

When public programs are likened to a “safety net”, people assume services exist only to catch those who fall. Framing helps broaden thinking.

Immigration

Immigration policy is locked in an us-vs-them debate. To achieve deep reform, we need a more open, inclusive, and justice-focused conversation.

International Affairs

Strategies that attract short-term attention to international issues can undermine long-term goals. Framing can help resolve the conflict.

Justice Reform

To build public support for justice reform, advocates need frames that help people to think differently about deterrence and punishment.

Poverty

How can we can inspire widespread belief that poverty can be solved? It starts with telling a new story about poverty.

Racial Justice

Framing racial justice prompts people to think differently, acknowledge the root causes of disparities, and support equity-focused policy.

Science Communication

Science doesn’t speak for itself; it requires translation. FrameWorks’ approach equips researchers and experts to get big ideas across to the public without losing fidelity – or losing the...

Substance Use and Addiction

“Just say no” is a limited frame for addressing issues of substance use and addiction. Advocates need to tell a different story.