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Poverty

How can we can inspire widespread belief that poverty can be solved? It starts with telling a new story about poverty.

People tend to think that poverty is a thing of the past—or something that only happens in other countries. FrameWorks’ research is being used to change hearts and minds about what poverty is and why it matters.

Simply stating that poverty exists and is rising doesn’t dislodge deep—and unhelpful—assumptions. FrameWorks’ research reveals the need to unlock people’s desire for justice. Explaining how poverty works helps get around the belief that people simply need to try harder.

By leading with shared values and explaining causes and solutions to poverty, we can engage audiences, rather than prompt them to switch off or blame people experiencing poverty.

Explore ways to reframe the poverty narrative in these resources.

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Report

Communicating about Intergenerational Urban Poverty and Race in America: Challenges, Opportunities, and Emerging Recommendations

Emerging and longstanding solutions focused on what each neighborhood needs, crafted in collaboration with the communities that would benefit from those solutions, bring hope and new possibilities...

Report

Moving from Concern to Concrete Change: How to build support for more social housing

The most effective way to build public support for creating more social housing is to frame it as a way of tackling poverty.

Report

Moving from Concern to Concrete Change: Research Methods Appendix

This supplement provides detailed information on the research that informs FrameWorks’ strategic memo on social housing.

Article

Reframing in action: Talking about poverty to solve poverty in the UK

The FrameWorks Institute’s research is at the core of a high-impact, award-winning narrative change initiative in the United Kingdom. Working in partnership with the Joseph Rowntree Foundation...

Report

Reframing Hunger in America

How can we elevate public understanding that hunger in America is widespread – and not just a personal failing?

Frame Testing Recommendations

Piecing It Together: A Communications Playbook for Affordable Housing Advocates

How can we lead more productive public conversations about inclusive housing policy, community development, and affordable housing? This playbook helps us reframe.

Report

Framing Advocacy on Fines and Fees Reform

This Frame Brief offers justice reform advocates guidance on framing the issue of monetary sanctions for the public.

Report

Reframing Homelessness in the United Kingdom

This report lays out an overarching framing strategy to help advocates in the U.K. expand public understanding of homelessness.

Report

How to Talk about Poverty in the United Kingdom

This MessageMemo provides campaigners the evidence and tools needed to make a more powerful case for change.

Report

Reframing Affordable Housing: Findings from Peer Discourse Sessions

FrameWorks researchers observed small-group discussions (peer discourse sessions) to explore how people think about affordable housing - and learn which frames can change minds.

Report

Finding a Better Frame: How to Create More Effective Messages on Homelessness in the United Kingdom

This report explores public thinking about homelessness in the United Kingdom and documents how the issue is framed in advocacy and media materials.

Report

Talking about Poverty: How Experts and the Public Understand Poverty in the United Kingdom

This Map the Gaps report compares expert and public views of the causes and consequences of poverty in the United Kingdom and solutions to it.