Report / Jul 17, 2013
Just the Earth Doing Its Own Thing: Mapping the Gaps Between Expert and Public Understandings of Oceans and Climate Change
By Michael Baran, Shannon Arvizu, Alexis Bunten , Andrew Volmert , Nat Kendall-Taylor , Eric Lindland
Just the Earth Doing Its Own Thing: Mapping the Gaps Between Expert and Public Understandings of Oceans and Climate Change
DOWNLOADThis report extends FrameWorks prior research on climate change and lays the groundwork for a larger reframing project by examining the differences between the ways that experts and the general public understand climate change and oceans. Data from interviews with both members of the scientific community and lay informants are compared to identify gaps in understanding that can ultimately be addressed through strategic communications.