The FrameWorks Institute, in collaboration with Michelle Segar, PhD, Director of the University of Michigan’s Sports, Health, and Activity Research and Policy Center, conducted this research as part of a larger, multi-method project, sponsored by the National Physical Activity Plan Alliance (NPAP Alliance) and the Centers for Disease Control (CDC), to develop an evidence-based strategy for communicating more effectively about physical activity. The goals of the larger project are to design and test framing strategies that can expand public understanding of what physical activity is, the ways that it can benefit health and wellbeing, and how levels of physical activity among the public can be increased through structural-level change.
Moving Toward Collective Health and Prosperity Means Putting Hunger and Poverty in the Rearview Mirror
The terrain of public thinking about hunger and poverty is fraught with unhelpful assumptions and associations—including harmful, dehumanizing stereotypes. Fortunately, certain helpful public...
Shifting mindsets for deep and sustained change
20 years of research on framing social issues can help inform and guide strategy and communications practice aimed at shifting culture to create change. This presentation focuses on three...
Driving Equity, Combating Disparities
This panel featured International experts on health equity. Discussion focused on innovative solutions that panelists are leading at the intersection of health equity and environmental justice.