The FrameWorks Institute, in collaboration with Michelle Segar, PhD, Director of the University of Michigan’s Sports, Health, and Activity Research and Policy Center, conducted this research as part of a larger, multi-method project, sponsored by the National Physical Activity Plan Alliance (NPAP Alliance) and the Centers for Disease Control (CDC), to develop an evidence-based strategy for communicating more effectively about physical activity. The goals of the larger project are to design and test framing strategies that can expand public understanding of what physical activity is, the ways that it can benefit health and wellbeing, and how levels of physical activity among the public can be increased through structural-level change.
Research Supplement for “Communicating About Vaccination in the United States”
This supplement provides detailed information on the research informing FrameWorks’ strategic brief on reframing vaccination in the United States. We outline the research conducted with...
Communicating About Vaccination in the United States: A FrameWorks Strategic Brief
A research partnership between the FrameWorks Institute and the American Academy of Pediatrics to understand attitudes and behaviors about vaccination and identify framing strategies that can...
How Are Advocates Talking about Children’s Issues? An Analysis of Field Communications
This is one of a set of three reports that map the landscape of current discourse and thinking.