The FrameWorks Institute, in collaboration with Michelle Segar, PhD, Director of the University of Michigan’s Sports, Health, and Activity Research and Policy Center, conducted this research as part of a larger, multi-method project, sponsored by the National Physical Activity Plan Alliance (NPAP Alliance) and the Centers for Disease Control (CDC), to develop an evidence-based strategy for communicating more effectively about physical activity. The goals of the larger project are to design and test framing strategies that can expand public understanding of what physical activity is, the ways that it can benefit health and wellbeing, and how levels of physical activity among the public can be increased through structural-level change.
Americans See Systems: Data Show an Opening to Advance New Thinking on Stubborn Social Issues
It’s time for foundations and nonprofits to invest in communications and narratives that center systems.
The Story We’re Telling About Youth Mental Health is Hurting Our Kids
There are four problems with the youth mental health crisis narrative.
Culture Change Project: understanding culture and how to shift it
Since May 2020, FrameWorks has been tracking a set of deep and dominant American cultural mindsets. We are finding that mindsets have in fact changed since the beginning of the pandemic and, in...