The FrameWorks Institute, in collaboration with Michelle Segar, PhD, Director of the University of Michigan’s Sports, Health, and Activity Research and Policy Center, conducted this research as part of a larger, multi-method project, sponsored by the National Physical Activity Plan Alliance (NPAP Alliance) and the Centers for Disease Control (CDC), to develop an evidence-based strategy for communicating more effectively about physical activity. The goals of the larger project are to design and test framing strategies that can expand public understanding of what physical activity is, the ways that it can benefit health and wellbeing, and how levels of physical activity among the public can be increased through structural-level change.
Culture Change Roundtable: Are Americans Thinking More Systemically?
Join us Tuesday, July 12, from 1:00–2:00 p.m. ET for a conversation with progressive leaders about the implications of shifting mindsets and their impacts on health equity, the economy, race,...
Protected: Menthol Messaging: Findings from an influencer audit
This report is is designed for the benefit of organizations and professionals in the health equity and tobacco control movements. It is not intended for public distribution. We ask that you...
How to Share the NASEM Report, The National Imperative to Improve Nursing Home Quality, with Public Audiences
Evidence-based framing guidance for talking about nursing home care