This report presents “Signature Effect” as an explanatory metaphor that helps people reason about the scientific concept of epigenetics and the implications of this science. Epigenetics is a key concept in the science of early childhood development and being able to translate this science adds an important piece to the core story of early childhood development. The report details the results of an iterative methodology undertaken to design and test an alternative metaphor for ‘gene expression.’
How Are Children’s Issues Portrayed in the News? A Media Content Analysis
What is the role of the news media in influencing public thinking about children’s issues? And how can recognizing these media frames help us build engagement and increase support for the...
How Are Advocates Talking about Children’s Issues? An Analysis of Field Communications
This is one of a set of three reports that map the landscape of current discourse and thinking.
Why aren’t kids a policy priority? The cultural mindsets and attitudes that keep kids off the public agenda
This report focuses on American mindsets about kids and how these mindsets limit the effectiveness of advocacy messaging.