This report compares and contrasts expert understandings of nature’s contributions to wellbeing in urban settings with the ways that everyday Americans think about nature, urban life and human wellbeing. Researchers document numerous aspects of nature’s broad benefits that remain invisible to public thinking. Public assumptions about cities as challenges to human wellbeing and nature as “natural,” not man-made, are explored. The result of this work is a strategic enumeration of the challenges facing those who wish to explain and improve urban access to nature.
People, Polar Bears, and the Potato Salad: Mapping the Gaps Between Expert and Public Understandings of Environmental Health
People don't know the term 'environmental health' - and think it must have something to do with keeping our planet clean and green. How can we reframe?
Talking Environmental Health: A FrameWorks MessageMemo
How can we frame environmental health in ways that build support for the infrastructure and funding it takes to do the work? This MessageMemo offers a strategy.
Talking the talk: building support for prevention
It is notoriously difficult to build public support for prevention-based policies. The science of framing can help us identify new strategies for improving understanding of the importance of...