This report analyzes media coverage of the field of environmental health. In the first part of this report, dominant media frames narratives related to environmental issues were identified and analyzed. Second, these narratives were compared to expert narratives and public thinking on environmental health. Relevant stories from newspapers across the country, television broadcasts and news-oriented blogs between January 1, 2010 through January 1, 2012 were examined.
Reframing Farming: Strategies for expanding thinking about agriculture
As most of us now lack personal experience with farming, we also lack ways to understand what farming involves, who it involves, what is required to stay in business, and how it affects our...
People, Polar Bears, and the Potato Salad: Mapping the Gaps Between Expert and Public Understandings of Environmental Health
People don't know the term 'environmental health' - and think it must have something to do with keeping our planet clean and green. How can we reframe?
Getting to the Heart of the Matter: Using Metaphorical and Causal Explanation to Increase Public Understanding of Climate and Ocean Change
How can we help people understand the science that connects climate change to extreme weather - and to human health? New, tested metaphors can help.