This report details the findings from an experimental survey of 2,600 registered voters designed to identify values that elevate public support for the environmental health field and its work. The experiment finds that, of five values tested, Fairness Between Places proved highly effective in bridging gaps between expert and public understandings about environmental health.
Reframing Farming: Strategies for expanding thinking about agriculture
As most of us now lack personal experience with farming, we also lack ways to understand what farming involves, who it involves, what is required to stay in business, and how it affects our...
People, Polar Bears, and the Potato Salad: Mapping the Gaps Between Expert and Public Understandings of Environmental Health
People don't know the term 'environmental health' - and think it must have something to do with keeping our planet clean and green. How can we reframe?
Getting to the Heart of the Matter: Using Metaphorical and Causal Explanation to Increase Public Understanding of Climate and Ocean Change
How can we help people understand the science that connects climate change to extreme weather - and to human health? New, tested metaphors can help.