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Where We Thrive: Communicating about Resident-Centered Neighborhood Revitalization

This strategic brief offers guidance—in the form of a comprehensive framing strategy—that community builders can use to share their successes, communicate the challenges they face, and highlight the work that lies ahead.
March 17, 2023

Over the course of a rigorous three-year research process, working in close collaboration with Purpose Built Communities, FrameWorks identified key problematic patterns in public thinking and associated communications challenges, designed and empirically tested a range of communications tools for addressing them, and then developed a cohesive framing strategy for driving a new, more productive narrative. The results are presented in the form of clear guidance and shared language that place-based community builders around the country can use to communicate effectively about the essential work they do.