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Framing Guide / Oct 1, 2026

Big Work Happens Here:

A Messenger’s Manual

DOWNLOAD

Big Work Happens Here:

A Messenger’s Manual

DOWNLOAD

If you are committed to ensuring that babies, families, and communities have what they need to thrive—and you want to help build awareness, understanding, and system-level solutions throughout Connecticut in support of infant mental health—you’re in the right place.

This manual, which is also available in Spanish, is a companion to the Campaign FrameBrief developed in close partnership with the Connecticut Association for Infant Mental Health. Here, we offer messages aligned with our campaign objectives and framing strategy, organized around three key audiences: (1) practitioners and professionals, (2) policymakers and leaders, and (3) caregivers and community members.

The messages in this manual are designed to help us advance a more forward- looking narrative about infant mental health: one in which mental health starts on day one, supportive relationships and communities matter, and all of us have a role to play in helping babies and families thrive.

Join us! Use the messages in this manual to support infant mental health, across Connecticut and beyond, by adding your voice to our growing campaign.

Download in English | Spanish