Summary

Serving as a companion piece to the primary Framing the Social Implications of AI report, this comprehensive methods supplement details the rigorous research behind the FrameWorks Institute’s evidence-based communication strategies for talking about artificial intelligence. The document provides an in-depth look at the empirical testing process used to develop effective reframing tools, outlining the design, execution, and analysis of on-the-screen interviews, peer discourse sessions, and large-scale experimental surveys conducted with a robust sample of 8,255 US adults. By exploring these underlying methodologies—rooted in Strategic Frame Analysis—researchers, advocates, and communicators can gain a transparent, deeper understanding of how the recommended framing strategies were proven to successfully shift public discourse and build support for a more equitable technological future.