No Small Thing:
Framing Diaper Need as a Systemic Issue
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Summary
This methods supplement describes the research we conducted in which we designed and tested frames to address the challenges and leverage the opportunities in public understanding of the systemic causes and urgency of poverty and diaper need. These frames were tested in 2024 and 2025 and refined using three methods: on-the-screen interviews (OTS), survey experiments with a nationally representative sample, and peer discourse sessions (PDS), a type of focus group. In total, 6,229 people from across the US were included in this research.
