Shifting the Narrative about Childhood Obesity
DOWNLOADFour Core Themes to Develop a Cohesive Framing Strategy
Summary
The way we discuss child health and obesity profoundly impacts public understanding, policies, and children’s well-being. For too long, these conversations have emphasized individual responsibility—placing blame on children and parents while ignoring the systemic factors that shape health. This approach not only oversimplifies the issue but also stigmatizes children based on body size, causing harm and hindering progress.
A more holistic understanding of child health is needed—one that considers social, economic, and environmental influences. Simplistic narratives, like those promoting weight-loss medications, often reinforce harmful stereotypes and obscure the structural causes of health disparities. Instead, effective communication should address health concerns linked to weight without perpetuating stigma, focusing on systemic solutions to improve access to nutrition, safe play spaces, and equitable health opportunities.