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How are advocates talking about vaccination? An analysis of field communications

This report is one part of a broader project, supported by the Wellcome Trust. The project aims to understand current discourse and thinking about vaccines and vaccination and to identify and begin to mobilise a new framing and narrative strategy that can increase access and uptake of vaccination.
September 22, 2022

The way in which health professionals and advocates talk about vaccination can impact how people think, feel and act when it comes to supporting vaccination programmes, and to taking up vaccines for themselves and their families.

This report is designed to help those who communicate about vaccines and vaccination in the UK. The report maps the ways in which organisations currently communicate about vaccines and vaccination.

It then analyses how these communications are likely to affect public thinking and whether they help, or hinder, efforts to increase vaccination.