Skip to content

People, Polar Bears, and the Potato Salad: Mapping the Gaps Between Expert and Public Understandings of Environmental Health

People don't know the term 'environmental health' - and think it must have something to do with keeping our planet clean and green. How can we reframe?
September 15, 2011

This report lays the groundwork for the larger reframing project by comparing expert perspectives on environmental health with those of average Americans. Data from interviews with both expert and lay informants are compared to examine gaps in understanding that can ultimately be addressed through strategic communication strategies.