Report / Sep 25, 2020
Understanding the Conversation about Farming: An Analysis of Media and Field Communications
DOWNLOADUnderstanding the Conversation about Farming: An Analysis of Media and Field Communications
DOWNLOADThe news media are one source of information about farming that has a powerful effect on what the public hears, thinks, and understands about the issue. Understanding patterns in media framing will enable communicators to develop strategies that can, over time, shift coverage in more productive directions.