This paper further explores the question of public understandings, beliefs, and attitudes about vaccination in general, and childhood vaccination more specifically, by providing an overview of existing literature on public thinking about vaccination and on effective communication strategies and interventions that have been either suggested or empirically tested.
IssuesHealth Science Communication
PartnersAmerican Academy of Pediatrics
Reframing the Conversation about Child and Adolescent Vaccinations
The purpose of this brief is to equip physicians, advocates, and public health communicators with the strategies necessary to effectively build understanding of and support for child and...
Reframing Farming: Strategies for expanding thinking about agriculture
As most of us now lack personal experience with farming, we also lack ways to understand what farming involves, who it involves, what is required to stay in business, and how it affects our...
Communicating about vaccination in the UK
This strategic brief represents the culmination of a research project, supported by the Wellcome Trust and conducted by the FrameWorks Institute, to explore how people understand vaccines in the...