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What the American Public Thinks About Vaccines and How Framing Can Help. A Literature Review.

As the US is preparing to distribute vaccines across all 50 states to curtail a deadly pandemic, the issue of vaccination is, more than ever, top of mind for many, in the US and globally.
April 29, 2021

This paper further explores the question of public understandings, beliefs, and attitudes about vaccination in general, and childhood vaccination more specifically, by providing an overview of existing literature on public thinking about vaccination and on effective communication strategies and interventions that have been either suggested or empirically tested.